In 2018 it was home treatments, such as the colorful rubber mask and the different devices that were integrated into the daily skincare routine.
In 2019, CBD oil (short for Cannabiodi) with multiple anti-inflammatory and antioxidant benefits; polyhydroxy acid (PHA), with a more “gentle” exfoliating action compared to glycolic acid (AHA) and salicylic acid (BHA); and personalization of the skin care routine according to your needs and tastes.
We are talking about trends in skincare, especially the face, an increasingly beloved sector and followed by those who not only want to improve their external appearance, but also pay more attention to the care of their skin in general, which is the largest organ of the human body.
It is true that fashions do not always have to be heard or followed, it is worth deepening at least the issue of “Skin Care”, especially when it becomes synonymous with “personal care”
Caring for the skin and creating a routine often, indirectly, helps improve the overall health of the body; Just think about when you are invited to drink a lot of water to have a more hydrated skin, or when you are advised to play sports to activate and stimulate cellular processes. Most of the time, “skin health” and “general health” are linked and influenced.
To help you understand how the skin care sector will move, we will now tell you what are the most interesting 2020 trends are for us.
- Customized skincare products
With the arrival of the “selfie culture” and a greater search for customized solutions, brands that offer customized products, based on the satisfaction of individual needs, will find a growing demand in the market.
The dermocosmetic client not only wants a moisturizer, but a moisturizer that responds to your imperfections and is suitable for specific conditions and especially your skin type (sensitive skin, dry skin, high or low sebum, anti-aging, etc) .
This means a greater offer of customizable solutions.
- Natural products, eco-friendly or absent of chemical substances
The choice of this new generation of skin care products takes into account environmental and animal impact variables. Millennials and the generation Z, are sensitive to various aspects related to the environmental sustainability of skin care products, how to extract the components; the type of ingredients used; the production material; product packaging, etc.
Captivating phrases such as “non-toxic ingredients“, “cruelty free” and “eco-friendly” are just some of the key terms and communication strategies of the new brands of dermocosmetic products and skin care products.
Giving a minimal image and informing the list of ingredients are highly appreciated and often decisive purchase criteria for the final customer. Consumers, now more aware than ever, want to know the substances used in the care of their skin.
Finally, the new concept of skincare is interesting, whose objective is to reduce the consumption of water for its products and is increasingly better received in “green” marketing practices.
The creators of this trend are undoubtedly the Koreans, who have developed a skincare routine that uses botanical ingredients instead of water to hydrate the skin.
- Use of technology in Skincare rountines.
Images of more detailed and accurate skin profiles that allow you to customize your skincare habits accordingly.
All this will be possible thanks to new technologies in the Skincare sector.
Although the experience in the store is still very important for the generation Z, thanks above alll, to the possibility that you can directly test the products, the buying opportunities are increasingly influenced and digitally guided and materialize directly online, especially in the dermocosmetic sector.
The new applications (Apps) launched in the market allow the client to manage their Skincare products, treatments and routines; In parallel, with these new instruments, companies will be able to obtain more specific information from their customers, thus developing highly customizable products creating a virtuous circle in the sector.
Finally, it is worth mentioning the increasing use of encapsulated ingredients and new formulas enriched with vitamins (rich in vitamins), among the dominant substances in dermocosmetics 2020
We believe in these trends and we just have to wait to see how they will evolve.
Happy 2020 Skincare Addict!